Flipkart Signs Memorandum of Understanding with Government of Karnataka to Promote Local Arts, Crafts and Looms, Retail News, ET Retail



Bangalore: Flipkart, the local e-commerce marketplace, announced on Friday that it has signed a memorandum of understanding with MSMEs and the Karnataka Ministry of Mines to promote the arts, crafts and handcrafts sectors of the country. ‘State by bringing them into e-commerce and offering them market access.

The partnership under the Flipkart Samarth program will allow local artisans, weavers and artisans in Karnataka to showcase their branded products to pan-Indian customers, the company said in a statement.

The government of Karnataka and the Flipkart Group will focus on creating ways to increase business and trade inclusion opportunities for these underserved segments of society, thereby adding new impetus to Made in India efforts, he said. declared.

The partnership will see renowned brands based in Karnataka – Cauvery – Karnataka Handicrafts Development Corporation and Priyadarshini Handlooms, which is part of Karnataka Handlooms Development Corporation, join the Flipkart Samarth program.

“The collaboration with Flipkart will be decisive for the commercial and social development of the state.

This partnership will help bring local craft and loom businesses in Karnataka to a national consumer base, ”said Maheshwar Rao, Principal Secretary of the MSME and Mines Department.

He said MSMEs in the state would also benefit from branding, digital marketing and financial management skills while showcasing the high-quality, locally-made products.

Flipkart said its Samarth program seeks to break down barriers to entry for artisans by expanding time-limited incubation support, which includes benefits in the form of integration, free cataloging, marketing, management account, business information and warehousing assistance.

“These are tough times, and as a local platform, we believe it is our responsibility to stimulate local businesses and catalyze ecosystem partnerships to transform them,” said Rajneesh Kumar, Chief Business Officer of company of the Flipkart group.


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