Popsicle® helps bridge the art education gap with the Stick with Art! Competition
In partnership with the National Art Education Association and parent, actor and arts advocate, Kyla Prattthe online art contest is part of the brand’s ongoing commitment to helping students across the country stick to art.
ENGLEWOOD CLIFFS, NJ, November 14, 2022 /PRNewswire/ — Popsicle believes children’s imaginations are their greatest superpower and that when you unleash the imagination, amazing things can happen. After all, popsicles themselves were invented by a playing child! However, many students across the United States do not have the opportunity to fully develop and use their imaginations both in and out of the classroom, often due to inequitable funding for education programs. arts education in schools, leading to what experts call the arts education gap. .1
To help bridge this divide in arts education, Popsicle partners with the National Art Education Association (NAEA) and parents, actors and advocates for arts education. Kyla Prattto champion imaginative play and learning in classrooms and arts programs across the country with the Stay with the art! Competition. Stay with the art! will invite Title 1 art teachers to share their students’ creative, colorful and imaginative creations on social media for a chance to win $1,000 to help with the cost of art supplies for their students.
Without a strong arts education, students have fewer opportunities at school to engage creatively, but the World Economic Forum2 has consistently ranked creativity as one of the most important skills for the job market.3 Popsicle knows the power of creativity, that’s why the Stay with the art! The competition is the start of three years of Popsicle, $500,000 commitment to help bridge the gap in arts education through partnerships with expert nonprofit organizations in the field.
“Arts education is not an extracurricular activity; it is crucial and plays a huge role in all of our lives,” said Kyla Pratt. “That’s why I’m so excited to partner with Popsicle and NAEA to launch the national program Stay with the art! Competition to help bridge the arts education gap that many schools face. As a parent, the importance of using your imagination and creativity to create art runs deep in my family. I can’t wait to see all the craft stick creations imagined for the Popsicle Stay with the art! Competition!”
NAEA will act as an official non-profit partner of Popsicle supporting the Stay with the art! Competition. Founded in 1947, NAEA champions creative growth and innovation by equitably advancing tools and resources for high-quality education in the visual arts, design, and media arts to diverse populations and communities of practice.
“As a brand that believes in the power of creativity and imagination, it’s an exciting time to launch the Stay with the art! contest and Popsicle’s continued commitment to helping more children embrace art,” said Russell Lilly, President, Unilever Ice Cream North America. “This program, in partnership with NAEA, will allow arts education programs to thrive and provide students with a dedicated space to develop their creativity and imagination, while providing the necessary support for visual arts educators in the face of growing budgetary challenges. Popsicle is proud to make a meaningful contribution and support programs that will make a real difference for the next generation. »
While some schools may support an ongoing commitment to arts education, the growing gap in arts education does not impact all children equally.
Since the mid-1980s:
- Black students experienced a 49% reduction in arts education1
- Hispanic/Latin students experienced a 40% reduction in arts education1
- Children from low-income families experienced a 77% reduction in arts education1
- White students experienced virtually 0% reduction in arts education1
To make up for the lack of funding for art programs in schools, teachers often have to purchase supplies out of their own pockets. Studies show that, on average, teachers spend $750 each year on school supplies.4 Popsicle believes that arts education should be accessible to everyone. That’s why Popsicle created the Stay with the art! Contest– Popsicle wants to help fund art teachers who fuel our children’s imaginations and creativity.
To participate, Title 1 visual arts teachers — who serve diverse and underresourced communities — will be invited to share their students’ creative, colorful, and imaginative stick creations to their own Instagram accounts. Each submission must be made using the hashtag #StickWithArtContest and tagging @Popsicle and the photo submission must feature the Popsicle stick creation (no students or teachers should be included in the photos).
From these submissions, 40 teachers will be chosen to win $1,000 to help with the cost of art supplies for their students. These 40 teachers will then be invited to apply for a grant for their school to support the arts by sharing their need for school-wide arts funding and a commitment to teaching strategies for equity, diversity and inclusion and access to the arts for all students. Schools with four teachers will receive $10,000 to support the arts and school one lucky teacher will receive $20,000 to support the arts! All winners will be selected by a panel of NAEA representatives and announced in 2023.
“NAEA is thrilled to partner with Popsicle to advocate for equitable access to visual arts education for students nationwide,” said Mario R. Rossero, Executive Director of NAEA. “We work every day to advance arts education, and the Stay with the art! The competition reinforces this important responsibility by directly supporting visual arts educators who catalyze student innovation and creative problem solving. »
Through the Stay with the art! Contest, Popsicle is excited to help teachers and schools spark the imagination and creativity of students, and support more equitable access to arts education across the United States.
NO PURCHASE NECESSARY. Void where prohibited. The Staff with Art! The contest is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 United States and DC, 18 years and older, who are art teachers of a child ages 6-18 and have created or plan to create Popsicle sticks in their classroom. Begins to 12:00 p.m. ET on 11/14/22 & ends 11:59 p.m. ET on 12/18/22. For official rules, eligibility, odds, limits, prize descriptions and full details, visit unileversweepsrules.com/popsiclepurpose/.
As a brand invented by an 11-year-old, Popsicle has always created opportunities for kids to play more often and use their imaginations, from the vibrant colors and flavors of Popsicle products to upcycled crafts with Popsicle. The sticks. For more information about Popsicle, visit www.popsicle.com, or follow @Popsicle on Facebook, Twitter, and Instagram. For the product locator, please visit www.popsicle.com/storelocator.
ABOUT UNILEVER NORTH AMERICA
Unilever is one of the world’s leading providers of beauty and personal care, home care and food and refreshment products, with sales in more than 190 countries and products used by 2.5 billion people each day. We have 149,000 employees and generated revenue of €50.7 billion in 2020. More than half of our footprint is in developing and emerging markets. We have around 400 brands in homes around the world. In United States and Canadathe portfolio includes iconic brands such as: Dove, Knorr, Hellmann’s, Lipton, Magnum, Axe, Degree, Dollar Shave Club, Q-tips, Seventh Generation, St. Ives, Suave, TRESemmé and Vaseline.
Our vision is to be the global leader in sustainable business and to demonstrate how our future-oriented, forward-looking business model drives superior performance. We have a long tradition of progressive and responsible business. It dates back to the time of our founder Guillaume Levierthat launched the world’s first useful brand, Sunlight Soap, over 100 years ago, and it’s at the heart of how we run our business today.
Unilever Compass, our sustainable business strategy, is designed to help us deliver superior performance and drive sustainable and responsible growth, while:
- improve the health of the planet
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While much more needs to be done, we are proud to have been recognized in 2020 as an industry leader in the Dow Jones Sustainability Index and – for the tenth consecutive year – as the highest ranked company in the Dow Jones Sustainability Index. 2020 GlobeScan/SustainAbility Sustainability Leaders Survey.
For more information about Unilever US and its brands, visit: www.unileverusa.com
For more information about Unilever Canada and its brands, visit: www.unilever.ca
ABOUT THE NATIONAL ARTS EDUCATION ASSOCIATION
The National Art Education Association (NAEA) is the leading professional organization serving arts educators in schools, universities, museums and community settings. Founded in 1947, NAEA champions creative growth and innovation by equitably advancing tools and resources for high-quality education in the visual arts, design, and media arts to diverse populations and communities of practice.
1 American Academy of Arts & Sciences.org
2 World Economic Forum
4 Adopt a