The unhealthy obsession with aesthetics


Aesthetics is one of the earliest examples of aesthetics. Aesthetics is an artistic movement born in the 19e century, and it was centered around the aesthetic value of writing, music and other art forms and their socio-political functions. Moreover, essentially removing all rhyme or reason, rule and regulation from the heart of the art and replacing it with a spirit of carefree creativity. As a result, a more introspective style of art emerged, depicting the mood of the artist at the time with no regard for his value or his interpretation by others. Nowadays, the incorporation of an idealistic aesthetic into everyday life is a characteristic way of experimenting and exploring the different aspects of one’s personality. The aesthetic takes the idea that personality is an internal characteristic and transforms it into a visual display of originality.

Cultural assimilation

Cultural assimilation, according to the Merriam-Webster English Dictionary, is “the process by which individuals and groups of different heritages acquire the basic habits, attitudes and ways of life of an encompassing culture”. This long definition basically boils down to the “I want to fit in” anomaly. It is seen in a teenager’s desire to become popular, attractive and interesting. This is also seen in a staff member’s desire to become a CEO or corporate director. No matter what shape or form they come in, every living and breathing human being hopes to find solace and community with individuals who enjoy similar ideals and beliefs. Hence the idea of ​​cultural assimilation.

According to Ana Andjelican executive who is dedicated to researching and writing about the sociology of business, says that “culture has become decentralized” and that the concept of “the mainstream” is an outdated idea that is no longer relevant due to the viral spread of trends, aesthetics, etc. The tree branches of these aesthetics present a unique opportunity for a diverse generation to dress, act and design themselves and their lives based on the colors, shapes and pieces tthey feel visually embodying their inner nature. They blend into whatever subcategory they think best represents them. The popular girl can go and buy a Hydroflask and a Fjallraven backpack because she feels like people who dress like that share her interests more than the heavy makeup, platform boot look that e-boys and e-girls flaunt. Ultimately, it’s about copying and pasting someone’s story because you feel like they can relate to it and use it as the basis for the house of personality they have. intention to build and cultivate.

Representation and identification

Assuming an aesthetic identity also makes it possible to see the invisible and to give a voice to the voiceless. The growing use of the term aesthetic and its subgenres (plant mom, fairycore, skater boy/girl) leaves room for growth in the realm of introspective discovery. According to Hannah Oh of CR Fashion Book, the pursuit of an aesthetically pleasing life fits into the trend of “ultra-specific fashion formulas” that reflect the prevalent “both fashion and Gen Z pop culture” mentality. She goes on to say that these models are simply an expression of her “years of training to determine” her personal “preferences”. There is an innate human desire to unearth the treasure of self-identification from the buried lands of insecurity and lack of self-confidence.

Harmful characteristics

Who would have thought that external details like a pair of shoes or a favorite color could influence internal motivations? The underlying traditionalist themes of these decisions can however destroy the image of the consumers of this medium. Themes such as Eurocentrism and fanciful aesthetic canons ignorantly idealize lifestyles that have a turbulent or controversial past. Aesthetics such as Dark Universities are praised for their gothic leanings and gender neutrality; however, the mysterious undertones of this subcategory lack diversity and center on the typical Caucasian man/woman who drinks absurd amounts of coffee, associates only with elitist ideals, and overexerts themselves in their profession, probably centered on literature. Unfortunately, this recurrence of Eurocentrism is found in many aesthetic cliques that tout looks closely tied to Anglo-Saxon archetypes. Impressionable minds embrace this lifestyle in hopes of being able to experience the fantasy lifestyles of the aesthetics of their favorite characters and peers without proper context or an understanding of what the aesthetic really is.


Philosophical ideas regarding the term “aesthetics” have floated across continents and eras. It can be seen in ancient Sanskrit texts, the writings of Confucius, Immanuel Kant and Oscar Wilde, and even in the field of mathematics. According to philosopher Franklin Wolff, the only problem with the presence of aesthetics and making it the focus of human self-discovery is that the history and influence of this world lacks a “social dimension”. A balance weighs on the head of society, where aesthetics weighs more than differential individuality. From a generalized point of view, what is “cute”, “funny”, “iconic” or “interesting” is more compelling and influential than “ordinary” or “basic”. Marxist philosopher Terry Eagleton stated that the interpolation of aesthetics into culture is the “sort of subject that embodies all the values ​​that the bourgeoisie has sought to legitimize”. To put it in a modern context, the bourgeoise could be compared to those who have the gift of beauty, influence, wealth, power, etc., because the bourgeoisie was notable for being a social class of the upper middle class. Moreover, “values ​​like autonomy” and “self-regulation” are fetishized as the perfect social model. The thirst for beauty leaves behind an ancient ethic of self-determination and distinction.


Realistically, it’s incredibly difficult to live by categorizing and organizing every aspect of your life. That would be to take away what makes life extraordinary: its unconventionality and its unpredictability. However, it’s important to note that having an aesthetic is more than just a shift in a specific social direction. It glorifies various ways of life that would previously have been rendered obscure or atypical. It is also praised for its ability to create a sense of community through a physical storefront. It’s like taking someone’s emotional and mental characteristics, putting them in a frame and hanging them from the tallest tower for the whole world to see. The aesthetic uses the phrase “visual personality,” which is a bit of an oxymoron, but just provides some pointers on what young people should prioritize. And with everyone having the ability to become and see themselves as influencers at the push of a button, it’s getting harder and harder for naysayers to stop the fast-moving train that is the conservation obsession. masterful perspective and social identity.

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