TikTok Trending: ‘GardenCore’ is the ethereal aesthetic of our dreams
Today’s TikTok trends all tell a similar story (or, perhaps, a fairy tale): post-lockdown, people are ready to live their most fantastic, lush, and tranquil lives.
It all started with the cottagecore aesthetic brought on by the pandemic — you’ll surely remember Taylor Swift, wearing a prairie dress and baking homemade sourdough. Folklore-playing the era of yesteryear- and quickly evolved into the contemporary coastal granny who loves heirloom tomatoes, breathable linens and, well, more knit cardigans.
This summer, however, the aforementioned fads have crossed paths, evolving into an even more magical, ethereal, herbaceous hybrid of the two: gardencore not only favors the stop and smell of roses (or heirloom tomatoes), but specifically those of the garden that you personally tend to – and get your hands dirty while you’re there.
Much of this, of course, was inspired by living at the height of COVID-19. “We’ve been forced to be ‘still’ during the pandemic, and it’s brought out a lot of awareness of ourselves and the way we live, including the clothes, the makeup we wear, and the foods we eat” , CODE8 Global makeup artist and brand trainer Sasha Ghodstinat about what inspired the change. “We spent more time in nature enjoying the simple things in life,” she says. Clearly, this has had an impact on everyone’s interests and, consequently, the TikTok trends we’ve seen unfold online.
beauty content creator Doeneseya, who is known for her own take on the gardencore aesthetic, echoes this, noting that the lockdown has also allowed people more time and space to experiment with what truly makes them happy. “Some may see makeup and fashion as a form of therapy,” she says Charm. “Gardencore embodies a sweet life, and there is the ethereal and whimsical side. Who doesn’t want to be considered ethereal?” And so, gardencore was born.
A close cousin to fairycore and coquette, gardencore is an adjacent, mushroom-colored and earth-colored garden gnome, drawing inspiration from and honoring fairies, fruits, flowers, plants, and various woodland creatures. It embodies the provincial essence of Shrekis Princess Fiona, The Smurfs Smurfette, and The beauty and the Beast Belle meets Tinkerbell, which means the GardenGore girl has a green thumb (and a manicure to match) and compost bin, but loves a good snack, emerald green makeup palettes and plant-based scent – think Alchemist Garden Collection by Gucciand or By Rosie Jane’s Leila Lou fragrance.
“People create this otherworldly fantasy in their bedrooms, and it sparks instant joy for others,” Matt Woodcox, beauty influencer and skincare expert, says of the lifestyle. “We all felt very confined and depressed, and many of us longed to escape to a beautiful place after being inside and staring at our TVs and phones for so long. Why not pretend to be a whimsical figure from another land far away? And, of course, he does it while putting the environment first: “He gives ‘save the planet’, and I love to see it.”