What is a Stoner aesthetic? Stoner Style Guide

When you hear “the stoner aesthetic,” it’s easy to picture tie-dye clothing, weed leaf patterns, trippy wall hangings, peace signs, and bushy beards.

But weed has come a long way since the ’60s, as have the many counterculture movements we can point to as representations of the stoner aesthetic. In a world where everyone from Snoop Dogg to Patrick Stewart openly uses weed, the idea of ​​the “smoking aesthetic” has become as wide and varied as the people who love the plant.

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The new stoner aesthetic

As cannabis culture and everything related to it – from music to fashion to paraphernalia – continues to permeate mainstream consciousness, the idea of ​​aesthetics and identity stoner keeps changing.

“The stoner aesthetic has always been countercultural,” said Dan Wilson, founder of Visit Hollywoodweed. “Because smoking weed has always been illegal and socially unacceptable, it’s a way of signaling that you’re out of tune with the mainstream culture and going your own way.”

While this may have been true for the early jazz scene, the Beats, hippies, early rap and hip-hop movements, and even the grunge and rave scenes, today the grass has grown. widespread. And if society can move beyond the clichéd ideas around what it means to be a “stoner”, we will also have to expand our clichéd ideas around the “stoner aesthetic”.

Today, love for the plant is expressed in everything, from $320,000 worth of BVLGARI necklaces worn by celebrities at Wiz Khalifa cannabis tattoos tastefully designed weeding accessories that double as home decor.

Going mainstream means normalizing consumption and then integrating that consumption into everyday life. In the not-too-distant past, the most common expressions of the “stoner aesthetic” were confined to a group of (mostly) white men watching Seth Rogan movies, displaying posters of Bob Marley on their dorm walls. and playing hacky sack. Today, many people across many identities openly can – and do – love weed, which means the stoner aesthetic is associated with an even wider variety of music, movies, and music. visual arts, fashion and even decorating styles than ever before.

You can find a wide variety of clothing and accessories in the Weedmaps store, or check out these eight brands that play with the idea of ​​the “stoner aesthetic” to bring something distinctly mainstream and counter-culture to this new weed world.

Afends x Broccoli Mag

Australian street/surf/skatewear brand Afford was co-founded by two weed-loving surfers: Jono Salfield and Declan Wise. Inspired by the intersection of cannabis culture and functionality, the brand leans heavily on hemp both as a nod to its stoner roots and as a way to use sustainable materials in its clothes. Not only that, but hemp’s antimicrobial properties make it an ideal fabric for textiles in Australia’s often humid climate, as it doesn’t mold like cotton does.

Now Afends has teamed up with the folks at Broccoli magazine to create a limited-edition unisex clothing collection. Made from eco-friendly hemp blends and featuring the trippy artwork of Josh Galletlythe collection brings together some of the brand’s favorite things: hemp, art and the cultivation of weed.

High school

While not explicitly a cannabis-centric operation, High school is a nonprofit community arts space in Los Angeles that prioritizes the safety and expression of female, queer, non-binary, and BIPOC artists. He does this through his physical art space in Glendale, CA, an online magazine, podcast, and other ventures that focus on the principles of radical empathy, fairness, and caring.

Junior High also offers a fun line of apparel and accessories that reflects its ideals of inclusivity, social equity and, of course, a love of weed.

Flower by Edie Parker

Dubbed “the Coco Chanel of cannabis” by Forbes, Edie Parker began as a cult brand of vintage-inspired clutches and handbags designed by Brett Heyman. In 2019, Heyman expanded the portfolio to include Flower by Edie Parkerwhich includes a variety of unique cannabis accessories.

“At best, fashion is a reflection of the times,” Edie Parker’s Heyman told the Council of Fashion Designers of America. “The vibe of the culture is reflected in the clothes we wear. In my opinion, cannabis is what’s going on right now. Creative people will be drawn into the movement and will put their stamp on cannabis culture and everything that goes with it. ‘surrounded.”

The brand’s cannabis arm retains the vintage-inspired aesthetic that is synonymous with Edie Parker, while featuring slogans such as “Pot is Hot” and “Weed’s Come a Long Way” that aim to further eliminate residual stigma. around the plant.

School of the sundae

Founded in 2015 by a diverse team, School of the sundae is driven by a mission to build a cannabis industry and community that reflects everyone. Working specifically with minority-owned businesses around the world, the brand partners with like-minded people and businesses, ranging from stock-owned flower companies in California to ethical apparel factories in Seoul.

Co-founders Dae Lim and Mia Park draw inspiration from their South Korean roots and love of cannabis when designing their fancy stoner smoky clothing label, which is splashing drops and gracing the fashion runways. New York week. The duo’s sleek designs have even caught the eye of celebrities like john legend and Lil Nas X.

Sackville & Co.

Sackville & Co.. was founded with one very specific goal in mind: to provide more inclusive and accurate representation for women who love weed.

Led by Lana Van Brunt and Hayley Dineen, the duo felt that much of the branding and marketing aimed at female cannabis users was either clichéd or focused on hyper-wellness. So they set out to create a lifestyle brand that would not only de-stigmatize cannabis use. but give women more freedom to enjoy weed on their terms.

“There are so many people who are really pushing what it’s like to be a cannabis user,” Dineed said, “They’re bringing more interesting aesthetics and ideas and visual identities to the table and I don’t think it was what happened ten years ago. It’s something that’s really starting to blossom and it’s really fun and exciting to see.”

For Sackville, that means beautifully designed accessories and apparel that fit seamlessly into home and everyday life.

Mr Green

Founded in 2015, Mr Green is a progressive Californian brand dedicated to developing new perspectives around cannabis cultivation. Part of the Slam jam fam, Mister Green works with collaborators around the world to create a comprehensive line of unique, quality products that exist in a class of their own.

From clothing and accessories to homewares and even fragrances, Mister Green weaves an irreverent, counter-cultural spirit with a contemporary fashion aesthetic.

Old Buddy’s Provisions

old buddy is not just a multi-state flower and concentrate company, it has become a true lifestyle brand by expanding its offerings to include apparel, accessories and homewares at Old Buddy’s Provisions. The collection focuses on a product line for “free spirits who appreciate the bright side of life” and sports a definitely free-love-for-the-modern-world type vibe.

True to this vibe, Old Pal works closely with partners in California to provide patients with equal access to medication. At the start of 2022, it was providing 3,339 eighths of medical-grade cannabis to those in need, or 26 pounds of weed and over 11,000 1-gram joints.

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